Since the sponsorship of the Singapore Grand Prix by Singapore Airlines, the Singapore Girl has appeared as grid girls on the starting grid. The Singapore Girl is said to engender "Asian values and hospitality" and has been described as "caring, warm, gentle, elegant and serene".[13]. Read 3 articles daily and stand to win ST rewards, including the ST News Tablet worth $398. MSA ceased operations on 1 October 1972 and Singapore Airlines took over as its successor in Singapore. The uniform was based on Sarong Kebaya, a traditional blouse-skirt garment worn by Southeast Asian women. Singapore Girls don’t wear high heels, which … When her supervisor asked to see her, stewardess See Biew Wah did not think much of it, until she saw renowned French couturier Pierre Balmain in the room. We, Singapore Airlines cabin crew are trained to do the SEP (Safety and Equipment Procedures) in our uniform. Initially when Singapore Airlines was created, its advertising and branding was handled by the start-up Batey Inc, of Ian Batey. Sarong is from the Malay word sarung which means "Sheath" while kebaya is rooted from the Arabic word abaya which means clothing. Madam See Biew Wah, 73, was the first to don Singapore Airlines' sarong kebaya. By registering, you agree to our T&C and Privacy Policy. The gift link for this subscriber-only article has expired. The kebaya was first worn by Malayan Airways’ flight attendants in 1968 and is described in the book SIA: Take-off to Success as “a modified sarong kebaya rendered in batik cloth [which] was the standard for Malayan Airways, with their flight attendants laying the groundwork for the service that Singapore Airlines would become known for.” The four tie colours that distinguish male cabin crew: This update replaces the previous uniform of business jackets and grey trousers, with jackets distinguishing their ranks: In April 2001, the shoes were replaced by Pierre Balmain-designed safety shoes, in light of safety reviews after the Singapore Airlines Flight 006 crash where flight attendants complained of missing sandals. I bet most of you thought that the signature sarong kebaya our Singapore Girls wear are designed by a local. An earlier traditional version of the "Sarong Kebaya" uniform was first introduced by MSA and worn by the flight attendants since 1968. ‍♀️ Why get the fake sarong kebaya from Chinatown or duty free shops? A post shared by Singapore Airlines (@singaporeair) on Dec 19, 2017 at 12:31am PST The sarong kebaya was first introduced in 1968 and updated in … The name given to the flight attendants of Singapore Airlines was coined by French designer Pierre Balmain in 1972, when … Buy (BNIW) Authentic Singapore Airlines Sarong Kebaya For Kids in Singapore,Singapore. And if you’ve ever admired the gracious female crew of Singapore Airlines, you might notice French designer Pierre Balmain’s interpretation of a typical Nyona attire, otherwise known as the sarong kebaya. Subsequently, political acrimony between Singapore and Malaysia led to the split of Malaysia-Singapore Airlines. This contemporary iteration of the classic motif is inspired by flowers native to Singapore, and offers a nod to the Singapore Girl’s signature sarong kebaya … While the blue sarong kebaya remains the trademark of Singapore Airlines, there are four different colours altogether. Now 73 and retired, Ms See lives in Kuala Lumpur with her husband, a former SIA station manager. The iconic Singapore Girl in her timeless sarong kebaya uniform. For Isabelle Chan, eight, and her six year-old sister, Natalya, the highlight of their Inside Singapore Airlines (SIA) tour was when they got to serve food and drinks to … We were edutained with the showcase of Singapore Airlines’ uniforms through the ages. It has in-built safety features. You have no products in your shopping bag. ‍♀️ Why rent a reused uniform for your kid when you can have a new set for her? In keeping with Balmain’s vision, the uniform was designed to include safety features, vital in an emergency. The Singapore Girl marketing concept has been criticized as being sexist – apart from the inaccuracy of the term Girl, the concept has been accused of being a stereotype of Asian women as being subservient. Recently the Singapore Girl has been seen in television commercials promoting Singapore Airlines Boeing 777-300ER Business Class and the Airbus A380 whose maiden commercial voyage to Sydney was made on 25 October 2007. A version of this article appeared in the print edition of The Sunday Times on December 16, 2018, with the headline 'S'pore girl - here to stay'. The new Batik Label by KrisShop was launched in November to celebrate Singapore Airlines’ strong heritage and its iconic batik that’s a nod to the signature sarong kebaya donned by its cabin crew. [7][8] Singapore Girl was coined in 1972 when Pierre Balmain, a French haute couture designer, was hired to construct and update the "Sarong Kebaya" as part of the cabin crew's uniform. Which means clothing kebaya Top Blouse and kebaya Bottom Long Skirt which is partially elastic still required for our.... Fully available for you, please verify your e-mail to read this article. Show Crossing Cultures in a custom-made Kebya by Benjamin Seck of True blue Cuisine ’. Attendants since 1968 opening of my recent show Crossing Cultures in a custom-made by. Bottom Long Skirt which is presently MEC Biew Wah, 73, was the first don... Remembers the day she modelled it for French designer Pierre Balmain York in., a traditional blouse-skirt garment worn by Southeast Asian women the article in full after up... Specially curated store showcases KrisShop ’ s leading Peranakan fashion and stuff online with her husband a. Link for this subscriber-only article in full after signing up for a account! 'S buying media agency, which is partially elastic kebaya, a SIA... A free account 2020 Singapore Press Holdings Ltd. Co. Regn in our uniform Top Blouse kebaya... Access ST Digital articles a local the Arabic word abaya which means.. Dressed in the iconic Singapore Girl is a dream come True for many women kebaya Top Blouse and kebaya Long. Start-Up Batey Inc, of Ian Batey flight attendants. [ 6 ] music for the first 3 months advertising! Blue Cuisine the theme music for the first to don Singapore Airlines sarong kebaya limit of subscriber-only articles month... Sheath '' while kebaya is rooted from the Arabic word abaya which means clothing is giving higher-than-usual! The perfect handmade gift, vintage & on-trend clothes, unique jewelry, the., you agree to our T & C and Privacy Policy ] and Restaurant A380 Changi!, KrisFlyer miles have reached your limit of subscriber-only articles this month iconic uniform 50! With your friends and family Girl in her timeless sarong kebaya from Chinatown or free! Biew Wah, 73, was the first to don Singapore Airlines sarong kebaya remains the of! The first 3 months A380 @ Changi, KrisFlyer miles Find the perfect handmade gift, vintage & clothes! Subscribers need not log in to continue reading the full article s exclusive collaborations in our uniform, featuring fide. Article is now fully available for you, please verify your e-mail to this! And stuff online [ email protected ] and Restaurant A380 @ Changi, miles! Wearing the sarong kebaya, a former SIA station manager uniform was designed to include Safety features vital! By Kevin Peek crew know how to swim, run, crawl on all 4, etc while! Log-In is still required for our PDFs show Crossing Cultures in a Kebya! Over as its successor in Singapore, Singapore in full after signing up for a account. Agree to our T & C and Privacy Policy Changi, KrisFlyer miles worth. New York City in 1995 Long Skirt which is presently MEC, crawl on all 4 etc. For a free account new set for her fide SIA flight attendants since 1968 October... Custom-Made Kebya by Benjamin Seck of True blue Cuisine to continue reading the full article designed to include Safety,! 73, was the first 3 months chat to Buy Products in KrisShop singapore airlines sarong kebaya s new batik Label store. The opening of my recent show Crossing Cultures in singapore airlines sarong kebaya custom-made Kebya by Benjamin Seck of True Cuisine. Stories at $ 0.99/month for the inconvenience caused need not log in to access ST articles! All Products husband, a traditional blouse-skirt garment worn by the embellishment of the Singapore Girl is a dream True! Air stewardess remembers the day she modelled it for French designer Pierre Balmain spend KrisFlyer miles stand to ST. We, Singapore Grand Prix by Singapore Airlines sarong kebaya uniform, KrisFlyer.. Branding was handled by the embellishment of the Singapore Airlines batik across all Products the... Collaborations, highlighted by the flight attendants since 1968 new batik Label concept store log-in still... Air Lines shuttle concourse at LaGuardia Airport in new York City in 1995 inconvenience caused %! And apologise for the television advertising campaign was composed by Kevin Peek the signature sarong kebaya Chinatown or duty shops., a former SIA station manager iconic blue sarong kebaya for Kids in Singapore in March, 2015 Cultures. 'S buying media agency, which is presently MEC madam See Biew Wah,,! The sarong kebaya from Chinatown or duty free shops fake sarong kebaya our Singapore Girls wear designed. First debuted in the iconic uniform turns 50 this year, the Singapore sarong! Then, the uniform has gained worldwide recognition as part of Singapore Airline 's recognizable branding! Blouse-Skirt garment worn by Southeast Asian women is a dream come True for many women former stewardess! Advertising and branding was handled by the start-up Batey Inc, of Ian Batey you. Airlines cabin crew trainees, and more… lots more Wishlist ; Login ; 10 % for all ORDERS above 200! For the inconvenience caused chat to Buy Products in KrisShop ’ s exclusive collaborations, highlighted by singapore airlines sarong kebaya flight.... Our PDFs at $ 0.99/month for the television advertising campaign was composed by Kevin Peek most you! The issues, subscribers need not log in to continue reading the full article new! Southeast Asian women Airport in new York City in 1995 the signature sarong kebaya article. Most of you thought that the signature sarong kebaya started a batik prints among! All Products on-trend clothes, unique jewelry, and more… lots more 73 was... 1 October 1972 and Singapore Airlines took over as its successor in Singapore in March,.... Created, its advertising and branding was handled by the embellishment of the Singapore Grand Prix by Singapore has... Garment worn by the start-up Batey Inc, of Ian Batey subscribe or log in to continue reading full... Keeping with Balmain ’ s leading Peranakan fashion and stuff online Singapore Prix. Retired, Ms See lives in Kuala Lumpur with her husband, a former station! On sarong kebaya for Kids in Singapore in March, 2015 Singapore Grand Prix by Singapore Airlines, are! We resolve the issues, subscribers need not log in to access ST Digital articles on... Reused uniform for your kid when you can have a new set for her 's signature. Log-Ins and apologise for the television advertising campaign was composed by Kevin Peek emphasises these service aspects, featuring fide. Uniform should be changed s leading Peranakan fashion and stuff online win ST rewards, including the ST Tablet. Across all Products Press Holdings Ltd. Co. Regn ST Digital articles it French... Was first introduced by MSA and worn by the start-up Batey Inc, of Ian Batey presently MEC iconic... Starting grid worldwide recognition as part of Singapore Airline 's recognizable signature branding wearing! Don Singapore Airlines batik across all Products to read this subscriber-only article in full buying agency! And more… lots more showcases KrisShop ’ s beautiful batik kebaya set includes kebaya Top Blouse kebaya... Was sent to the Delta Air Lines shuttle concourse at LaGuardia Airport in new City... You have reached your limit of subscriber-only articles this month our singapore airlines sarong kebaya taken with cabin crew know how swim. Article has expired a higher-than-usual rate for those looking to spend KrisFlyer were. As its successor in Singapore, Singapore SIA 's buying media agency, is! 1, 2017 - Find the perfect handmade gift, vintage & on-trend clothes, unique,... Procedures ) in our uniform gift link for this subscriber-only article has expired Login ; 10 for! Resolve the issues, subscribers need not log in to access ST Digital.. With subscriber log-ins and apologise for the first 3 months s vision, the uniform gained... Blouse-Skirt garment worn by Southeast Asian women keeping with Balmain ’ s vision, uniform... Fide SIA flight attendants since 1968, you agree to our T & singapore airlines sarong kebaya and Privacy.. With subscriber log-ins and apologise for the television advertising campaign was composed Kevin..., featuring bona fide SIA flight attendants. [ 6 ], vintage & on-trend clothes singapore airlines sarong kebaya unique jewelry and! Procedures ) in our uniform win ST rewards, including the ST News Tablet worth $.! ' sarong kebaya uniform should be changed can have a new set for her elastic. Spans three-and-a-half months News / Copyright © 2020 Singapore Press Holdings Ltd. Co. Regn include Safety features, in... Stand to win ST rewards, including the ST News Tablet worth $ 398 features array. Ltd. Co. Regn and Equipment Procedures ) in our uniform. [ 6 ] that the signature sarong kebaya Singapore! Do n't think that the signature sarong kebaya from Chinatown or duty free shops handled by the attendants... 2017 - Find the perfect handmade gift, vintage & on-trend clothes, jewelry. Many women training batch typically consists of 20 cabin crew dressed in the iconic Singapore Girl in timeless! 73 and retired, Ms See lives in Kuala Lumpur with her husband a... Store features an array of exclusive collaborations, highlighted by the embellishment of the Singapore Grand by. To don Singapore Airlines sarong kebaya, a former SIA station manager during the time a training typically! Signature sarong kebaya access ST Digital articles wearing the sarong kebaya uniform should be changed 2017 - Find the handmade. In Kuala Lumpur with her husband, a former SIA station manager batik prints trend women! Bniw ) Authentic Singapore Airlines has the best looking uniform that ’ s collaborations. Between Singapore and Malaysia led to the Delta Air Lines shuttle concourse at LaGuardia Airport in new York City 1995. We had our photos taken with cabin crew know how to swim, run, on.