This statement makes it clear it won’t be, or at least attempts to do so. Thanks for sharing all of these B2B email marketing examples, Steven! 8. Wow, what a great list of email marketing examples. In an upsell email, you offer an upgrade or premium services or add-ons to increase your service’s functionality. Below is an example of a B2B engagement email from Hubspot. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them. Email is quickly becoming the preferred method for the B2B marketers, it takes longer to send an email than a social media message, so the fact that you took the time to respond and creates a connection with who you are emailing. Regardless of the type of segment, the main thing is to ensure that the right message goes to the right person. Take a look at the email design, structure, and messaging. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. Pre-event email newsletters like this will not only reinforce your image as a connected, informed member of the business community, but they also tell your email subscribers where you’ll be, so that you can have more valuable face-to-face interactions. Thank you! The benefit of annual payment for the company is that it's good for cash flow. Check out this video below, which shows you how to do it with MailerLite. 16 of the best B2B email marketing examples; 19 B2B email subject line examples; What is B2B Email Marketing? *What are the goals of my company right now? Now that's out of the way, let’s get started! eROI is a Portland-based agency that uses digital marketing for email marketing and web design services. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)] Hey [First Name], Our free plan lets you send up to 12,000 emails per month, with exclusive access to email automation, advanced segmentation and campaign reports. The results are the most important part of a case study. For example, think back over the last 12 months and the number of times you have sent the same kind of email to your entire list. Great stuff! If you’re attending conferences and business-to-business events, let your audience know about it! Keep the survey short, as no one likes to spend more than 5-10 minutes on a survey, to increase response rates. If you work in a B2B company that uses a CRM or other software tools, you should be able to access data on your product life cycles, customer behaviors, and other insights into your target audience. Very well explained. (This is exactly why more companies are investing in account-based marketing.). How to implement: While hosting an event can be expensive and time consuming, there’s no better way to get face-time with prospects and create a relationship than event marketing. There’s just no substitute for the speed and precision that email brings. The thing about email is, it’s never an accident. However, you need to get the word out and inform them so they are aware of these changes. How to implement: There's no out-of-the-box solution for this kind of email as it's typcially sent from accounting/ billing department. In the B2B email example below, Hubspot offers exclusive access to a ‘Marketing Agency Growth Report’ - for free! Used correctly, sending highly targeted email to business prospects can be a great way to begin a business relationship for B2B sales. However, email is often the most surefire way to get your name or your company’s name in front of your B2B prospects; nearly half of all employees check their work email every few hours. The next of my B2B email marketing examples comes from website building and hosting company Webflow . Upsell Email. Asking a question is a great way to quickly deliver a cold email. Instead of sending them all a mass email, you have a much better chance of winning their trust, loyalty, and business by speaking to each person’s specific needs. Just ask Jack Spade. It could be that they've moved on from where they were when they originally signed up or that the topics are no longer of interest. Below, the Charity Ball newsletter summarizes everything that happened with a 2-minute video and a link to a photo gallery of the event. Success in business is about knowledge, and one way your B2B audience tries to stay ahead of their competitors is by gaining access to the latest information. Remember to use simple language so instead of including “Feature enhancement 4.2”, you explain how this change impacts the user, i.e. The benefit of sending this email once someone unsubscribes is that it acts as a confirmation. From cold-calling to cold-emailing and from presentations to voicemails, we will talk about every medium of a sales pitch so that you can draw some lessons as well. This is an amazing blog post, Steven! Here, Upwork takes a straightforward approach, sharing a general list of ideas and inspiration for other businesses, driving traffic to their other content sources. Indeed, the simplest and most effective marketing is done by email. As a business that serves other businesses, you have access to the best source of information in the industry: your clients! Email is the undisputed king of B2B marketing. He’s helping his readers do better, which adds a lot of value to his subscribers. Email marketing definitely rules the world in promotion and marketing of brands in B2B. As to return, the Direct Marketing Association (DMA) has established that email marketing brings you $40 for each $1 invested When Peep Laja launched his ConversionXL conference this year, it wasn’t too long until he let his email subscribers know about it. Putting in the time to create helpful, informative emails for prospects—in addition to moving them through the sales funnel—can only help your sales numbers. It doesn’t have to require a film crew or include special effects, all you need is to be visible and on screen. Most B2B sales email templates ignore the impact of data. Most people assume surveys are boring. Funny direct mail example by Sage. But, how do you increase subscriber engagement? Here your content helps to enhance their email marketing intelligence. Very inspiring! As the most popular digital marketing strategy, you’ll need to elbow past all the other B2B marketing emails in your contact's inbox to stand out. No disrespect to our IT colleagues, but they aren’t marketers. I love the Buffer and Unbounce email campaigns the most! Include branded imagery. So when a subscriber signs up, set up an automated email to say hi and set expectations. 2 Tools To Optimize Your Email Marketing. Email Marketing continues to lead the B2B marketing channel pack, as it generates an enormous 4400% ROI on average for every email sent .. The emails for the needs of a b2b sale are written and framed keeping several factors in the mind. We use Flywheel for our hosting, and it’s amazing how these guys made something like WordPress managed hosting feel so classy. Every business is different. In my opinion, setting up a survey is an easiest part when done via online survey tool like sogosurvey, survey gizmo, survey monkey. That said, the trick to breaking through the clutter of B2B email marketing to connect with your clients is to turn off your business self. Let’s break down the components of Social Report’s email, and how they all add up to efficiently promote the Smart Inbox product. Bezar had the same idea. More Email Templates & Guides: 2021 is centered around growth and opportunity. You might: Case studies are valuable to B2B marketers because they show your subscribers your solution in action! Your task is to make sure you know who you’re talking to—and tailor your email content to suit. According to Chiefmarketer, 87% of B2B companies rely on email marketing as a channel for lead generation, while 31% claim that email campaigns have the greatest effect on their sales. Very nice examples of B2B Email Marketing campaigns. How to implement: Anytime you roll out a feature that impacts the user experience (like in the example above), communicate it by email. Great work. By offering several options, MarketingSherpa is segmenting its new subscribers. Join Thrive - a new and original content series designed to help you grow! 13. Great article! It's not promotional in anyway, other than providing the reader with some thought-provoking content. It’s simple, it’s personalized, and it’s a neat way of reminding your new leads why they signed up in the first place! Hubspot. Webflow. Great post. Steps on Developing a B2B Email Marketing Plan that Works. Neither of those approaches does justice to a B2B audience. You explained very well about the value of email for business and I agree with your point that Email plays a vital role in creating sales leads and revenue, and retaining customers for businesses. Hands down, email marketing is your most effective B2B marketing option. You land on their site; They push you to sign up via an email to get an immediate discount (that you are encouraged to use in 60 minutes or less –– GENIUS) Then you get an immediate welcome email (with an additional ad on the side). Sage have also run effective B2B direct mail campaigns which are fun. It’s a win-win. I've struggled with my messaging, but these email marketing templates provide me with the inspiration I need to provide my subscribers with relevant content. This email works because it continues the conversation that started when a user visited the website and signed up, to now asking them to download that product. Curated email content. You can send an email to offer them a discount if they opt to pay bills annually rather than monthly. Hey.. it happens, but sometimes, people want to stop receiving emails from you. You can use these for inspiration or use some of the email content and add them to your own B2B email marketing ideas. If you found this post valuable, please tweet about it here! This B2B email from Meltwater is a perfect example of how an end-of-the-year email should be done. How to implement: Create a list of email subscribers who have not read or opened an email during the last 12 months (or, customers who have not logged in to the product within 60-90 days), and send an email that includes: Accurate data is important to marketers’, especially when it comes to running tests on their website. Keep the email simple, focus on getting a referral and if possible, keep the conversation going. That means that you should be informing customers of updates, sharing new products, and offering advice on how to get the most out of your service. Great post! When VWO launched SmartStats, they informed their audience of the new change and how it impacts users – and how it can help them with their tests. Great post! Whether the new user has to install, download or login, make the focus of the email clear, and use only one to call to action (like Evernote does). For example, many B2B organizations in the service industry offer two payment versions, i.e., monthly or annually. Let’s dive in. B2B email marketing examples. So if you have access to information or insights that your customers can’t get elsewhere, make the most of it! 3 B2B Email Newsletter Examples. You can set up a B2B re-engagement campaign targeting inactive subscribers. However, every single business has one thing in common—they are all run by humans! Come up with important information from the personal accounts of your users like statistics, credit score, activity on social media, and whatnot. Create a personalized email, and invite them to a live demo. However, as long as you have an email template ready to use, it can be processed each time a customer downgrades or cancels their account. Here are the best of the best B2B homepage examples that will show you what to focus on, which elements to include, and which techniques to use. Thanks for sharing the blog, keep on writing! In order to take your B2B marketing to the next level, check out other successful email marketing examples for some inspiration. Use all of the metrics at your disposal, and find out which email content, send times, and strategies are the most effective. Use it wisely and strategically, and you’ll enjoy the benefits! I love the email examples you have provided, especially the video example from Backlinko! Home >> Email subject lines >> 35 great B2B subject lines Business-to-business emails can be used to get customers to sign up for a free trial, encourage them to attend a webinar or teach them to use your products or services better. After looking at all these unique B2C and B2B email marketing examples, you are ready to design your beautiful email campaigns. Each time a new user signs up for a free trial of their service, you get this email. The company: Medical device manufacturer. For prospects on the fence as to which vendor to choose, this is the kind of change that can lead to an increase in new customers. One of the B2B email marketing examples you’re probably familiar with is the announcement email. There’s no better way to promote an event that to invite people that already know who your company is and what you do. Again, it is offered as a free gift to their subscribers. Thank you! There’s a big fun side to the holidays and we can see it in lots of things. Let your product speak for itself, and your audience will see the benefits of becoming your customers. When it comes to growing revenues, timing isn’t everything, it’s the only thing. 2. Having templates is really important. The email is short, personal and based on a user's behaviour – and therefore, very effective! B2B re-engagement email examples 10. When sharing a webinar invitation, a bit of ‘FOMO’ (Fear Of Missing Out) never hurts! How to implement: Setting up the survey is the difficult part. Identifies your audience - Who are you talking to? The emails for the needs of a b2b sale are written and framed keeping several factors in the mind. But, while you're busy developing new code, testing new features or rolling out Beta versions of a new product update, the majority of your customers will remain unaware. 1. In fact, it’s necessary. We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy. This is why a "What's new" email is so important! A post-meeting email newsletter can increase your credibility, by sharing your overview. It’s a proven strategy you can’t do without. If you don't communicate new updates to them, then they might not think you are doing anything at all. When you’re sales prospecting, you have to craft the perfect cold email that will result in a high response rate. In doing so, they were able to create new interest in their product offering. Otherwise, you risk being fined by the GDPR. Whenever I have to send an email, I send it to a multiple test users (my colleagues) who open and check it beforehand and let me know about the things they feel can be better. You can either include all of the company news within the email or itself, or link the email to a landing page. You can unsubscribe at any time using the link in our emails. 1. All rights reserved. So, what kind of emails can you send your email subscribers? A B2B sales email refers to the content that might help your prospects to know about your products or services in detail. Thanks for sharing the valuable information email marketing templates, they are very useful for improving your business through email marketing services. When to send: Each time you get a new user. Building a database of opt-in email addresses is the best way to go about developing your audience. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. This is broken down into a series of 4 different emails: Grammarly includes a ‘wrinkle in time’ badge, a clever way of noting the time that has passed. Start by thanking the reader, and if possible, include a direct link to the content, so they can access it immediately. Webinars are a great way to showcase your expertise and engage with buyers’ who are further down the sales cycle and looking to make a purchase. For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue. Therefore, it makes sense to invite potential customers to a personalized demo with a sales rep. As part of their social selling campaign, LinkedIn not only sends a personalized email invite addressed to me by name, but they also signed off with an image from one of their sales reps. A B2B sales email refers to the content that might help your prospects to know about your products or services in detail. Emails such as the Asana example below will increase customer satisfaction with your product. How to implement: Your company’s product will evolve, and each time you add a new feature of improve an existing feature, it could be the improvement that turns many prospects into a customer. Defines clear goals - What do you want your audience to do? Is the email effective? So to help more of you reap the benefits of welcome emails – and to give those of you already using them some ideas for improvements – here are 12 best practices for B2B welcome emails, complete with a slew of examples. WeWork is an incredible B2B company example that continually evolves the research behind office spaces and how thousands of different businesses use them. Anyone who shares their insights will gain exposure, which can lead to greater brand recognition. So for prospects that were not sure whether SumAll was the right fit for their business, announcing this kind of news is likely to have a more positive impact. Far too many companies fail to acknowledge their customers. Email Blast Examples: The B2B Guide to Email Marketing These days B2B marketers have to choose from a seemingly endless selection of different campaign options. Find a balance between sharing your business’s value while keeping in mind that you are speaking to a human. Many of the following ideas can function as a B2B email template for your content marketing initiatives. Wanted to add my $0.02… If they do not opt-in and you send a marketing email to them, then you risk being fined by GDPR (Learn more about GDPR and email marketing best practices here). Using a no-reply email address screams to the recipient: “This email is coming from a robot.” If possible, send from a real person’s email. B2B re-engagement email examples 10. But not boring”. They're way underused. Really nice article to read. The Welcome Email. And now is the time to level up your email marketing game plan. Months after you launch your B2B email campaign, you might notice that some subscribers are becoming inactive. Thanks for sharing! ), but it’s the human aspect that will set you apart. Thanks for the examples. 2. These examples are super relevant. The factors include clear communication, relevant content, attractive message, etc. The next time you update your product, send an email to your subscribers with a list of changes/ updates. Asana’s emails are always a delight to read. I've been struggling with B2B email marketing myself, but then I recently started to use existing content for webinar topics and it's worked really well! When to send: Weekly or monthly, depending on how often you can curate content. Here you have provided a great piece of knowledge. Our free plan includes access to the features you need like automation and landing pages. Help your clients by sharing a guide on what’s happening. In the email, make sure you introduce yourself and company. The email content, which is a copy of the article content that is published on his website, is a great way to update his email subscriber list of new content, without the subscriber having to visit Gerry’s website. Build a reputation as a brand that cares about their customers by personalizing your emails. To make sure your audience likes what they see and clicks your call-to-action, you need an email marketing strategy that: Without these elements, you will have no way of knowing whether your B2B marketing campaign is having the desired effect. Great round up of B2B email marketing campaigns. Most of your existing or potential customers would probably love to be recognized as thought leaders. By doing this, they position themselves as the company with the most valuable firsthand knowledge about how jobs best get done and what individuals need from the modern-day workspace. It’s because his subscribers are potential event attendees (and therefore customers)! Thanks and keep doing it. However, email is often the most surefire way to get your name or your company’s name in front of your B2B prospects; nearly half of all employees check their work email every few hours. Use them as inspiration to up the ante in your next B2B send and instantly stand out from the competition. But there’s one big challenge. Asana. When to send: Can be done on a per lead basis, or on a monthly basis. In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent. Email marketing is powerful because it builds long-term relationships. Thank you! 4. (Spoiler: it's old school hip hop). Showcasing product value for companies similar to your prospects is a great way to earn trust and turn them into customers. Thanks for sharing these examples. In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation. Promote your activities’ bundle. N-0167 Great Post! A study by Strongview found that, for most businesses this year the top priority for email marketing is clear: Increased subscriber engagement means more sales, higher revenue per customer and overall, better profits. Are there any B2B email marketing examples that we haven’t included? It shapes the bulk of your lead generation activity. If you’re exploring email software for your B2B business, Mailigen is a great place to start. For sales and marketing, email is the best channel. Have you introduced a new feature? This is a great collection of email examples, and good thing is that most of them can be automated. Use the tips and examples above to create your next winning email. When to send: Each time you have news to share. A lot of brands use email marketing to keep their followers updated with big changes at the company, such as the release of new products, a … When something works so well, everyone uses it. First of all, don’t worry! Use this information to help segment your email list. Even though the channels have changed (unless, of course, you have hired street vendors lately…), newsworthy content about your company is still valuable content for your readers. SuperOffice AS (HQ), Today we will have a look at their secret by going through these perfect sales pitch examples to generate B2B Leads. Your business self is rational and goal-oriented. Here are a five reasons why I loved it and one critique: Number One: The subject line and the first sentence pair nicely to prompt the open. At the end of the day, you are just a person, talking to another person. For the customer, an annual payment is usually rewarded with a discount. If your email subscribers are no longer active, use the Dropbox email marketing example to re-engage them and build a thriving business. However, I want to add a valid point on buying an email list. Happy selling guys…. Driven by a passion for Customer Relationship Management (CRM), SuperOffice makes award winning CRM software for sales, marketing and customer service. In order to find real success with B2B email marketing, it is crucial that you create a solid B2B email marketing plan that resonates with your business goals. This is followed by the details of the case study, which includes how to use the product and what kind of results you can expect. They are very useful! Basically, white papers help your audience to get smarter, and you come across as an expert. An announcement email builds hype and gets your subscribers involved. In the B2B email below, NewsCred entices their subscribers by implying that unless they attend the webinar, they will miss out on a marketing performance metric. Great article! Thanks for sharing. It happens to the best of us. There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. We use Flywheel for our hosting, and it’s amazing how these guys made something like WordPress managed hosting feel so classy. In B2B marketing, white papers are longer pieces of content, often researched, that exhibit your expertise and insights. Although technically not a B2B email marketing email, it would be a crime not too include this Headspace survey email. When to send: Each time someone signs up for a free trial. This will trigger an emotional response for their accounting software which is memorable and google for their brand. Simple yet effective! B2B email marketing doesn’t end with the sale! If you're a hyper-growth stage company, then you might want to implement this before their second monthly payment subscription is due, or after their third monthly installment payment in a row. Announcement. Thanks, Steven! Steven Macdonald is a digital marketer based in Tallinn, Estonia. Survey emails works best when you want to review your participants and collect valuable insights. Transforming into your business self is not a bad thing. Two things stand out in this email that make it great; the first is that the email addresses who uses their product, which emphasizes why the reader should remain engaged with their product and take the free trial, and second, the email provides resources to features, mobile testing and how it works sections of their website. Sent to new users or subscribers, the welcome email is an opportunity to introduce your email marketing approach. The referral email keeps the conversation going, even asking for input on suggestions or ideas to their product. In fact, 26% of all B2B subscribers sign up because they want to be kept informed on company news, according to research by Chadwick Martin Bailey: When SumAll acquired Flutter, a tool that helps businesses grow their Twitter following, one of the first things they did was inform their subscriber list. We've signed up to 1000's of newsletters and shortlisted the best email marketing campaigns. You can easily avoid this by sending an email each time you have something new to share. In fact, the content of the email can be the same whether the user becomes a customer or not. Incredible article! In terms of lead quality, Software Advice found that 80% of marketers’ rate “live demo’s with sales reps” as the most effective way to generate high quality leads. We’ve made you this handy email marketing cheat sheet, to make sure your strategy ticks all the right boxes. 8. They see whitespace and color combinations in B2B marketing in a different light. nDash, a B2B software company, combining both an onboarding and a welcome email in just one email. But generic questions don’t work. And whatever you do, don’t fire out random emails and hope that something sticks! Email marketing for NGO’s; Have fun! How to implement: Take one of your best performing pieces of content and create a video version, and provide the tips in the content in your video. Great list of email examples - especially the examples from Buffer! Headspace, the meditation app that has more than one million downloads, comforts the reader immediately with this survey email by opening up with “Yes, it’s a survey. I read Your post and I've really loved it. Keep it up! Share your opinion on what is worth seeing. 3 B2B Email Newsletter Examples. How to implement: You can take an existing case study and send an email to prospects with a link to the study, or you may have to ask your customers if they would like to be featured as a case study. We’ve pulled together some examples, across different types of campaigns to give you some inspiration. Keep up the good work! Check out the example below: The Uberflip content marketing manager makes the recipient of the email feel credible – and at the same time, attracts material for exclusive content. Asana. In the B2B email example below, Hubspot offers exclusive access to a ‘Marketing Agency Growth Report’ - for free! A B2B case study is a chance for you to tell your story while also exhibiting your expertise with a real example of success. Well, what usually happens after a free trial is the communication takes one of two paths; the first path is that the free trial user becomes a paying customer – Whoohoo! More Email Templates & Guides: Thanks for posting something worth reading. Related Content: You may also want to check out this article for more B2B lead generation strategies or this helpful post with 5 B2B email best practices. We started this B2B email marketing list with Buffer, and as they are the masters of email marketing, we’re using Buffer again. Just like in the example above, keep the email short, benefit driven and include a call to action, which asks the reader to download the guide from a dedicated landing page. I have used some of your points and just done my very first email drip, and I would love your opinion on it. Great stuff , thanks for sharing your knowledge! 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