Nike is one of the pioneers of the manufacturing outsourcing strategy. Their brand is the #1 brand in the sporting goods industry and is the 14th most valuable brand in the world. It is very interesting to discuss corporate level strategy of Nike. Diversification is central to the product strategy of Nike. Diversification Strategy of Nike. Several sporting teams are on the brink of collapse. Nike Success. The company recently came out with very high end sneakers selling at $315. It is also worth mentioning that there are other subsidiaries under the company and thereby, other sports associated with Nike. Diversification is major tool of corporate level strategies. diversification strategy Among the diversification analysis strategies, the riskiest is a: Developing and selling the application for the iPhone that will give golfers in the United States the distance to the hole under the Nike brand name. Nike, Inc. is a marketer of sports apparel and athletic shoes. Diversification: Diversification is the least significant in Nike’s intensive strategies for growth. This strategy involves developing new businesses to achieve growth. Nike's Strategy to Become the Leader in their Market. Nike is also using the strategy of diversifying by selling new products to existing customers. Accordingly, there are different levels of diversification. Nike also indulges in promotion of its products through sponsorship agreements with … These brands represent specific product categories and niche markets. Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand… Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. Nike products are the typical example moderate-high, related constrained diversification. The pandemic has discouraged physical interaction and gathering with sporting events canceled or postponed. Their marketing strategy and diversification policy is the major part of their success. It optimizes the manufacturing and production processes. Nike also implements this strategy to gain market power in product markets and to take advantage of the potential above-normal profits a merger and acquisition can create. Nike is successful because it has some of the best, if not the best, marketing in the world. Plus, continued innovation and product quality are keys to success. Although Nike is not making its own shoes but still they are the leader in selling athletic shoes and other sports goods. Strategy to Become the leader in selling athletic shoes and other sports associated with nike by selling products. Best, marketing in the world of collapse but still they are the leader in athletic. 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